I freelanced at W+K for 6 months in 2013, this time working on Tesco.
I worked on the rebrand of Tesco Clubcard (including Guidelines) and I continued the Price Promise campaign W+K had been producing since they won the account and also the development of the Diabetes UK/Tesco partnership logo. Creative Director was John Cross.
The Price Promise campaign was designed by Karen Jane and photographed by Alexander Kent.
During my time at W+K I also managed the development and pre-production for the Tesco Tablet launch called ‘Hudl’ which launched after I left at the end of August. The Photographer was the brilliant Arnhel de Serra (represented by Blunt) and the creative team Charlie Hurst & Eddie Fisher.