At Creature we produced a TV, Press and Digital campaign for the launch of the Christmas/Holidays footwear and apparel for Adidas, exclusively sold through Footlocker stores.
The TV was adapted to a game where gamers tried to click as many ‘ice cube dudes’ (characters with ice cube heads) to get on top of the leaderboard and win prizes.
For this campaign we produced standard POS and special build POS , and the game lived on Facebook which also had animated products and with e-commerce links to the products.
There were several language versions created for the European market (Italian, German, French and Spanish).
Creative Team: Stephanie Rohr & Lydia Raghavan
Creative Director: Ben Middleton.
Foot Locker / Adidas (Creature)