Sorry about the angle of the film!

Absolute Radio asked us to develop a simple campaign to introduce Rock ā€˜Nā€™ Roll football during Euro 2012 to a wider audience. So we decided to go for a digital led poster campaign that animated and updated live.

We created a Digital 6 Sheet poster with moving stills-based animation of Ian Wright crowdsurfing over fans.

All the digital outdoor posters updated remotely to highlight the next game and to encourage people to switch onto Absolute Radio live at the exact time the game started. The visual also updated if/when England were knocked out ā€“ losing all the England colours in the imagery.

Creative Director: Aaron Hinchion
Photographer: Gary Salter

Producer

Absolute Radio (Albion London)

2012

Outdoor, Digital Outdoor & Digital Display