VCCP launched Coke Zero in the UK and did a follow up campaign the next year. It was all about the Great Coke Taste, without the sugar, so the campaign was all the good things in life without th downsides.
Creative Team: Mark Orbine and John Maclaughlin.
Creative Director: Rooney Carruthers
Senior Designer: Adam Edwards
Retouching: Stanley’s Post
Coke Zero (VCCP)
Print & Outdoor