I worked on the re-launch of Diet Coke, when the brand attempted to attract male drinkers (before Coke Zero was launched) and then the re-launch of the ‘Diet Coke Break’ two years later.
The Tortoise campaign was created by Mark Orbine and John Mclaughlin. Designed by Mike Heath.
Silver bottle and Diet Coke Break campaigns were created by Mareka Carter & Kimberley Gill. Designed by Adam Edwards.
Campaigns were live in 2005-2008
Coca Cola (VCCP)
Print & Design